Privacy Policy

Effective date: April 2025

1. Purpose

Demetra Green Labs (“Demetra”, “we”, “our”, or “us”) is committed to protecting the privacy and confidentiality of all personal information we collect in the course of our operations. This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal data when you interact with our website, services, or products.

This Policy applies to all visitors, partners, healthcare professionals, suppliers, and users of our services (“Users”), and governs our practices across all platforms operated by or on behalf of Demetra Green Labs.

Our website may contain links to third-party websites or services. We are not responsible for their content or privacy practices, and encourage you to review their privacy policies separately.

2. What Is Personal Information?

“Personal Information” refers to any information that can identify, directly or indirectly, an individual. This may include, but is not limited to:

  • Name, date of birth, contact details (email, phone, address)
  • Health-related information (when applicable)
  • Identification numbers (such as ID or prescription references)
  • Financial or billing data
  • Usage data collected from interaction with our website (IP address, browser details, etc.)

Data that has been irreversibly anonymized is not considered personal information under this policy.

We may collect and process personal data where required by law or where necessary to fulfill contractual or legitimate business purposes.

3. Consent

By using our website or submitting your personal data to Demetra Green Labs, you acknowledge and consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy.

You may withdraw your consent at any time by contacting our Data Protection Contact (see Section 14). Withdrawal of consent may affect our ability to provide services.

Consent may be implied or explicitly obtained, depending on the context and the nature of the information collected.

4. Types of Information We Collect

Depending on your relationship with Demetra Green Labs, the information we collect may include:

For General Website Users:

  • Name and contact information
  • IP address, browser, operating system, and session data
  • Usage details such as time spent, pages visited, and interactions

For Medical or Business Partners:

  • Identity and professional credentials
  • Organization details and position
  • Transaction history and correspondence
  • Optional feedback, preferences or survey responses

For All Users:

  • Financial and payment information when relevant
  • Device metadata and cookies (see Section 6)

Information is collected only to the extent required for the purposes outlined, and we will not retain it longer than necessary.

5. How We Use Your Information

We use your personal data for the following purposes:

  • To provide you with access to our services and website
  • To process inquiries, requests, and transactions
  • To comply with regulatory and legal obligations
  • To respond to your feedback or customer service needs
  • To improve our website, analytics, and user experience
  • To communicate updates, new offerings, or administrative information
  • To evaluate usage patterns, trends, or demand within the industry (anonymized where applicable)

We do not use your data for automated decision-making or profiling.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and performance.

Cookies may collect:

  • Visitor statistics (via tools like Google Analytics)
  • Browser type and language
  • Session duration and navigation flow

You can manage your cookie preferences through your browser settings. Disabling cookies may affect your experience or limit website features.

For more on Google’s data handling, please refer to their Privacy Policy.

7. Sharing and Disclosure

We may disclose your personal information in the following situations:

  • With service providers (e.g. hosting, payment, logistics, analytics) under confidentiality agreements
  • With authorities, where required by law or regulation
  • With professional partners, where collaboration requires data exchange (e.g. for formulation, quality control, or distribution)
  • In corporate transactions, such as mergers or acquisitions, subject to appropriate safeguards
  • With your consent, for any other specific purpose you authorize

We do not sell personal data or use it for unrelated commercial purposes.

Any third party accessing your data must agree to handle it in accordance with this policy and applicable data protection laws.

8. International Transfers

Data collected by Demetra Green Labs may be processed or stored outside of your jurisdiction, including on servers located in Morocco or the European Union.

We take reasonable steps to ensure that all transfers meet applicable data protection standards and that your data remains protected regardless of its physical location.

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes it was collected for, including satisfying legal, accounting, or reporting requirements.

When data is no longer required, we securely delete or anonymize it in accordance with applicable laws.

10. Data Security

We maintain appropriate technical and organizational measures to safeguard personal information against accidental loss, unauthorized access, alteration, or disclosure.

Access to data is limited to authorized personnel only, and staff are trained on privacy and security obligations.

Despite our efforts, no digital system can be guaranteed 100% secure. You acknowledge that transmission of data via the internet carries inherent risks.

11. Your Rights

Depending on applicable laws (including the EU GDPR, Moroccan data protection law, or Canadian PIPEDA), you may have the right to:

  • Access your personal information
  • Request corrections or updates
  • Withdraw your consent
  • Request deletion (where legally permitted)
  • Object to or restrict certain processing activities
  • Receive your data in portable format
  • File a complaint with a data protection authority

To exercise your rights, contact us as indicated in Section 14.

12. Children’s Privacy

Our services are not intended for individuals under the legal age of cannabis use in their respective jurisdictions. We do not knowingly collect or store data from minors.

If you believe that a minor has submitted data to us, please contact us so we can take appropriate action.

13. Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

Material changes will be communicated through the website or, where applicable, via direct notification.

14. Contact

For any inquiries regarding this Privacy Policy or to exercise your rights, please contact:

Privacy Officer – Demetra Green Labs
[Insert company address]
Email: [Insert privacy email, e.g. privacy@demetra.green]
Phone: [Insert number if applicable]

We take all privacy-related requests seriously and will respond within a reasonable timeframe.